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“Revealed! How the
newbie can make money on the Internet”
by Martin
Allsop
After you
read this article you will begin to understand how
anybody can make money on the Internet - something
people have wanted to discover since the internet was
born.
In the early
days the porn industry cashed in. Then, suddenly
everyone was booking a holiday, a train ticket, every
type of “mail order” online. And E Bay was born.
The internet
marketing gurus introduced info-products – downloadable
e-books, e-courses, CD’s and DVD’s.
Loads of
people wanted a piece of the action. And the gurus sold
a whole range of “how to” info-products to the wannabes.
The problems of
“list” and “traffic”
And yet the
problem was - you needed traffic to really succeed. So
you had to master the “black art” of Google, search
engine optimisation and pay per click.
Or to make
real money you needed a large “list” – a database of
potential customers. And to avoid accusations of “spam”
– unacceptable and in many cases illegal – you had to
have “opt in” permission to email them.
It all
seemed so complicated. The gurus had the big lists and
were in the know. The little guy – the man or woman
starting up - was on the outside, nose against the
window.
Giving the little guy
a real chance
Now a new
phenomenon gives the little guy a real chance. The
explosive growth of social networking sites like
Facebook and MySpace – has given rise to Web 2.0.
Essentially,
internet marketing old style was the internet equivalent
of the newspaper ad. The seller placed the ad, the
prospect read the copy and if motivated, filled in the
coupon to buy.
Web 2.0 is
different. It’s “two way”. Marketers and prospects
select each other on the basis of “friend” or “contact”
or “connection”. They examine each others profiles, see
photos, get to discover the other person’s history,
interests and tastes.
They network
with each other, join special interest groups - even
send each other virtual hugs and teddy bears!
Exploit this
potential – it’s going global
Web 2.0
levels the playing field and a few smart marketers have
spotted the potential early. It’s always been true that
people like to do business with people they know, like
and trust. That used to limit you to a certain circle in
your own town.
Now it’s
going global.
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