In this issue:

• “Unlock the secret formula for Web 2.0 success”

• Words of wisdom

• “Exposed! The groups you really shouldn’t join on Facebook!”

• “Career Change? Life Change? 11 Secret Steps to Create a New Life for you!”

• More words of wisdom

• Our philosophy

“Unlock the secret formula for Web 2.0 success”

by Martin Allsop

In the next two minutes you’ll learn something that might change your life…

In case you hadn’t realised - the marketing potential of Web 2.0 is simply breathtaking. Suddenly the oldest and most reliable method of marketing in history - word of mouth recommendation - has become turbo charged.

Before, if someone experienced something interesting they told a few friends - over several days, even weeks. Of course, bad news travelled quite a bit further and faster.

We can have global reach

With Web 2.0 we all have a lot more connectivity. We can make a lot more friends – and have global reach – without stepping outside the front door.

We can also message a lot of people in an instant – at no cost.

Social media can give a massive crowd a shared experience – just like television.

Only this time the hands on the levers of power are not the Press Barons or TV networks.

Who are the new media moguls?

This time, folks, the new media moguls are you and me and anyone else with an internet connection and a willingness to learn.

So how does the home based internet marketer take advantage?

The basic formula is this:

• Get exposure – be there. Let people know you’re there

• Make contacts – generate a network of friends and contacts

• Develop relationships – “bring something to the party”. Be a friend, share knowledge, entertain, amuse. In some way add value to people’s lives

• And somewhere along the way let your new friend know what your proposition is e.g.

  • You can help them solve a problem they’ve shared

  • You’ve written a book they might like to read

  • You’ve discovered a business opportunity that might suit one of their friends

  • You’re running a charity marathon and need sponsors 

Avoid these traps!

Don’t push too hard. Don’t pitch. Don’t go too early. You’ll drive them away.

Let them discover you.

Let them enjoy you.

Let them discover something connected with you they want to do.

It may be reading your poetry. Learning from you. Seeing your artwork. Buying from you. Going into business with you. Signing your petition.

And both of you should know, in your heart of hearts, that even if the answer is

“No!” – you’ll still be friends.

It may be virtual but it’s still real!

© Martin Allsop 2008. Martin is a personal development and NLP trainer, management consultant and entrepreneur. Having turned his attention to internet marketing and Web 2.0 he grew a Facebook network of 5,000 friends in under two months and now has a total Facebook network of over 9,000. In his e-zine he introduces information and opportunities to enable you to develop your full potential. You have permission to reproduce this article in whole or in part provided you include this signature box.

Sign up at www.martinallsop.com  Email: martin@martinallsop.com

“Words of wisdom”

“It is every man's obligation to put back into the world at least the equivalent of what he takes out.”

Albert Einstein

“Exposed! The groups you really shouldn’t join on Facebook!”

by Martin Allsop

They try to seduce you. They offer you something you secretly crave.

They are mushrooming. They are popping up everywhere.

They can distract you when you most need to focus on your true purpose. Yet all they offer is fools gold.

And by the time you finish reading this article you’ll begin to realise that they’re stopping you doing what you need to do – make the most of your most precious resource - time.

What am I talking about?

All those Facebook groups (I’m sure they have their counterparts in other social media) that invite you to “Join and build your friends list”

Growing your Friends list

Now there’s nothing wrong with growing your Friends list. I should know – I’ve just seen my Facebook Friends group reach the 5,000 limit inside two months.

But your network building needs to have FOCUS. You don’t just want anybody.

Think of it offline. Stand in a busy shopping street (on Oxford Street or outside Bloomingdales) and ask passers by: “Be my friend!”

What would happen (assuming you didn’t get arrested!)?

Most would ignore you. If you were persistent enough, you’d get a few friends. Now ask yourself, what would be the quality of that list? A lot of random people; no common theme; a few having a laugh and most you wouldn’t really want anyway. Get my point?

It isn’t size that counts!

When it comes to building a list of Friends on Facebook it isn’t size that counts. You want quantity – yes – but you want quality.

Give me a straight choice – a targeted, focused list of 1,000 prospects and a list of 5,000, even 10,000, random people and I’ll take the focused list every time.

So should you.

And that’s what you should be trying to build

What you should do.

So avoid these “Join and build your friends list” groups – that is unless the people you are trying to target are the desperate and friendless (OK, OK – in fairness most people in there are most likely just over-enthusiastic and unfocused)

Join groups – special interest groups - that relate to what you are trying to achieve. This is where you will find the people you are looking for, whether it is friends, potential customers or people with shared interests and concerns.

And stay off the (virtual) streets!

© Martin Allsop 2008. Martin is a personal development and NLP trainer, management consultant and entrepreneur. Having turned his attention to internet marketing and Web 2.0 he grew a Facebook network of 5,000 friends in under two months and now has a total Facebook network of over 9,000. In his e-zine he introduces information and opportunities to enable you to develop your full potential. You have permission to reproduce this article in whole or in part provided you include this signature box.

Sign up at www.martinallsop.com  Email: martin@martinallsop.com

Imagine having a Personal Mission in life and waking up EVERY day to work you love and a life worth LIVING!

“Career Change? Life Change? – 11 Secret Steps to Create a New Life for you!”

“There must be more to life than this!”

Maybe:

• You sense “there must be more to life than this”?

• You’d like to consider a career or life change?

• You’re frustrated or dissatisfied?

• You want to take control of your life?

• You want to enjoy a life worth living?

click here to find out more

“Words of wisdom”

“When the pupil is ready, the teacher appears”

Eileen Brennan

E-zine philosophy

My life mission is to help people realise their full potential and this e-zine supports that mission. The subjects we aim to cover in this e-zine are:

• Social networking, internet marketing and Web 2.0

• Personal development, NLP, life change and career change

• Law of Attraction, meditation and spirituality

• And anything else that fits with all of the above!

Please feel free to submit your articles, questions, favourite quotations, feedback and any other contributions to martin@martinallsop.com

“The future belongs to those who believe in the beauty of their dreams”

Eleanor Roosevelt

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