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Internet marketing -
“The Biggest Mistake that business network builders make
– before they even get started”
(OR how to flush
money down the toilet while insisting you know best!)
by Martin
Allsop
You’ve
probably noticed that with any new phenomenon people get
obsessed with the “newness”, the “paradigm shift”.
Social
networking is no different.
Yet the
fundamentals remain. Technology, ways of communicating
and doing business may change but human nature and
business basics don’t.
Customers
still want value for money and their needs satisfied.
Entrepreneurs still look for opportunities worth
investing cash, time and energy in.
Businesses
still require sales, cash flow and profit.
It’s the
same game played a different way.
The
classic trap
So what is
the classic trap that snares business and network
builders in the emerging social networking economy?
They are not
clear on their mission
They’re not
crystal clear about where they’re going.
Some are
just obsessed with some biz-op that somebody’s sold
them. Important here is that although they’ve been sold
on “your own business”, “financial independence” and
“freedom” this isn’t their business at
all.
They’re part
of a bigger “scheme”, “pyramid” or “system” They have to
operate with someone else’s rules, structure and system.
Others just
haven’t thought out what they want to achieve beyond –
“I want to…”
-
Work
from home
-
Build a
business
-
Make
money
Of course,
even with biz-ops, it’s possible – even vital – to
clarify your mission and purpose.
Problem is -
people haven’t been trained - so they don’t know how to
go about identifying their mission in a way that could
really make them money. So they waste money and miss out
on attracting prospects because they’re driving
blindfold.
Every
business (and in my view every person) needs to identify
their mission. They need to be able to answer the
question:
“What are
you here for?”
They need to
do the job properly, professionally.
And they
need to do it before they do anything else.
It could be
the most important (and profitable) decision they ever
make.
As that wily
old diplomat Dr Henry Kissinger once said:
“If you do
not know where you are going, every road will get you
nowhere”
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